Using AI Without the Overwhelm Spiral: How I Actually Save Time as a Marketer

Episode: 142

A lot has changed in how we use AI at work, so it was time to update this one.

In this refreshed 2026 episode, I’m sharing how I actually use AI in my marketing role to save time, without falling into the overwhelm spiral that so many of us hit when tools evolve faster than our workflows.

This isn’t about shiny new features or doing everything in ChatGPT. It’s about:

• Putting guardrails around AI so it supports your thinking instead of hijacking it

• Using AI as a decision helper, not a decision maker

• Getting to draft zero faster, simplifying stakeholder work, and reclaiming time in your week

I’m also sharing the moment I realised AI wasn’t making me more productive and what I changed to fix it.