In this episode - a natural follow-on from last week's launch playbook - I'm sharing how I actually make media decisions as a marketing leader. The three questions I ask before any channel earns a single pound, my honest take on the big B2B channels after years of spending real budget on them - LinkedIn, events, email, PR, paid - and the proven-promising-experimental split that stops your budget being spread so thin that nothing works.

You'll get the one page I write before a single asset gets built, the four boxes that tell me honestly whether a campaign is ready or just hopeful. The exercise I run to make sure a campaign sounds like nobody else's in the market, and the statement system underneath it. Why I think your people, not your channels, are your most powerful media, and how to activate them properly. The two-phase structure I use that isn't really two phases at all. And the three numbers I put in front of leadership before launch, so the campaign gets judged on the right thing, at the right time.

A wider brand campaign, and an extension that slotted into it. Launching one without the other made no sense for the audience. Launching both together made complete sense strategically, and roughly doubled the work. This episode is the how.

You spend hours preparing the deck. The data. The talking points. And about four minutes preparing the one thing that actually decides how the moment goes: you.

In this episode I'm walking you through the full Confidence Stack - the four-layer preparation framework I use before every moment that matters. A big presentation, a senior leadership meeting, a pitch, a visibility moment. If you heard me apply it to job interviews back in episode 137, this is the complete version for everything else.

We're covering the Identity Layer (owning your edge), the Logic Layer (knowing your thinking inside out), the Preparation Layer (removing the unknowns), and the Energy Layer - the one most people skip, and the one that changes everything.

You already have the experience. This is how you show up for it.

Reporting feels like a cost you pay to other people. It is actually an asset that pays you back - and after this episode, you will not look at that Friday-afternoon chore the same way again.

You've been telling yourself you'll go for it when you feel ready. The bigger role. The hand up in the leadership meeting. The idea you've been sitting on for months.

Here's the thing nobody tells you: that feeling isn't coming. Not because there's something wrong with you - because that's not how readiness works. Readiness isn't a prerequisite. It's a product. It shows up after you start, never before.

In this episode I'm breaking down where the readiness myth comes from, why it hits capable marketers hardest, and the one question swap that gets you moving this week - not "one day". Plus the evidence exercise I use every time I catch myself waiting for permission from a version of me that feels more prepared.

I spent a long time waiting for someone to tell me I was ready. Ready to show up differently. To take on more. To be in the rooms that felt more like me.  The stretch project. The seat at the table that felt more like me.

And I kept waiting. And doing great work. And waiting a bit more.

Until I realised that nobody was coming. Not because I wasn't ready. But because permission was never theirs to give.

I became Head of Marketing before 30. No roadmap. No one showing me the way.

And somewhere between the boardrooms, the global campaigns, and the teams I was building from scratch, I realised there were four things nobody had ever taught me. Four areas I had to figure out fast if I wanted to be the marketer my career deserved, my team needed, and the business was asking for.

Confidence. Visibility. Strategic thinking. And protecting the time to do all three.

I figured them out the hard way. This course is everything I figured out, so you don't have to.

The Marketer You Already Are is open. And in this episode I'm telling you exactly who it's for, what it does, and why I genuinely believe it's the thing that changes everything.

We are seven months into the year. Which means one of two things is true right now. Either you're ahead of where you thought you'd be - which is brilliant and worth pausing to acknowledge. Or something has drifted, slipped, or quietly gone in a different direction to the plan, which is completely normal and also worth pausing to acknowledge. Either way, now is the perfect moment to stop, look up from the execution, and ask yourself the questions that most marketers skip. This episode is your mid-year check-in. Seven questions, an honest conversation, and a clear direction for the next five months.

So,  grab yourself a coffee, find a quiet corner, and your favourite notebook and let's dive into this together.

This episode is about how to do that without losing your perspective, diluting your ideas, or turning into a walking marketing glossary. Because being the only marketer in the room isn't a vulnerability. It's a position. And once you learn how to use it, not just to land your ideas, but to actually listen to the room, you will leave those meetings with better marketing than you walked in with. That's the bit nobody tells you. Until now. 

This episode is about why feedback disappears - the specific situations that cause it, what that silence is actually costing you, and the four practical ways to engineer the feedback loops that nobody is going to build for you.

In this episode, I'm getting into the trap most of us fall into...watching someone else's career, feeling behind, and using their highlight reel to write a story about our own inadequacy. We're naming it, unpicking why it's so addictive, and, most importantly flipping it into something that actually moves you forward.

In this episode I'm unpacking the one philosophy shift that sits underneath every productivity system, morning routine and to-do list hack I've ever shared on this podcast. The thing that, when you finally get it, changes not just how you work, but how you feel at the end of every single day.

In this episode, I'm sharing exactly what those questions are. Questions I've collected over twelve years of watching the best strategic thinkers in the rooms I've been in. The questions that don't just make you look senior. They make you think senior.

In this episode, I'm unpacking what the Identity Lag is, why it hits the most capable marketers hardest, and the one question that starts to close it. No jargon. Just the reframe that I wish someone had handed me five years earlier.

If you've ever finished a day doing a lot and felt like nothing actually moved forward, this one is for you.

In this episode, I'm talking about the physical and strategic language of authority, the signals that tell a room who you are before content has even started.

And the thing I really want you to hear: you don't develop presence the day after you get promoted. You build it now. In the meetings you're already in.

In this episode, I'm dismantling the three biggest myths about presence. The ones that keep brilliant, experienced marketers invisible in exactly the rooms where they need to be seen.

In this episode I'm sharing the four-step recovery protocol I use when something knocks me flat in my marketing career and why the way you bounce back from hard moments matters just as much as how you show up for the good ones.

Sometimes feeling stuck in your marketing career isn't about burnout or losing motivation, it's a sign you're ready for something more. And in this episode, I'm talking about the thing that's moved the needle for me more than almost anything else in twelve years as a general marketer: deliberately learning something new.

I've heard the phrase "imposter syndrome" probably a thousand times in my career. And every time, I hate it. Not because the feeling isn't real, but because I think the label is making us more stuck, not less.

In this episode I'm getting into why I hate the phrase, what's actually going on when that self-doubt shows up, and the one question swap that changes how you respond to it. Plus the specific ways it shows up in marketing careers and what to actually do when it hits.

If you've ever second-guessed whether you deserve the role you're in, or felt like everyone else has it figured out except you, this episode is for you.