167: What I Learnt Launching Two Campaigns at the Same Time
Episode: 167
Two campaigns. One launch window. And no, it wasn't a calendar accident.
A wider brand campaign, and an extension that slotted into it. Launching one without the other made no sense for the audience. Launching both together made complete sense strategically, and roughly doubled the work.
This episode is the how. How I split one team into two mini teams and gave each only what they needed to know. Why I led one campaign and deliberately handed the other to someone else. The connective work I kept for myself: the unified social plan, the channel-by-channel call on what was genuinely launch day and what could follow, and how both campaigns got their moments without tripping over each other. Plus the one rule I set for my own head that kept me sane through all of it.
If your plan ever puts two big things close together, and one day it will, this is the operating manual.