In this episode - a natural follow-on from last week's launch playbook - I'm sharing how I actually make media decisions as a marketing leader. The three questions I ask before any channel earns a single pound, my honest take on the big B2B channels after years of spending real budget on them - LinkedIn, events, email, PR, paid - and the proven-promising-experimental split that stops your budget being spread so thin that nothing works.

You'll get the one page I write before a single asset gets built, the four boxes that tell me honestly whether a campaign is ready or just hopeful. The exercise I run to make sure a campaign sounds like nobody else's in the market, and the statement system underneath it. Why I think your people, not your channels, are your most powerful media, and how to activate them properly. The two-phase structure I use that isn't really two phases at all. And the three numbers I put in front of leadership before launch, so the campaign gets judged on the right thing, at the right time.

A wider brand campaign, and an extension that slotted into it. Launching one without the other made no sense for the audience. Launching both together made complete sense strategically, and roughly doubled the work. This episode is the how.

Reporting feels like a cost you pay to other people. It is actually an asset that pays you back - and after this episode, you will not look at that Friday-afternoon chore the same way again.

I became Head of Marketing before 30. No roadmap. No one showing me the way.

And somewhere between the boardrooms, the global campaigns, and the teams I was building from scratch, I realised there were four things nobody had ever taught me. Four areas I had to figure out fast if I wanted to be the marketer my career deserved, my team needed, and the business was asking for.

Confidence. Visibility. Strategic thinking. And protecting the time to do all three.

I figured them out the hard way. This course is everything I figured out, so you don't have to.

The Marketer You Already Are is open. And in this episode I'm telling you exactly who it's for, what it does, and why I genuinely believe it's the thing that changes everything.

We are seven months into the year. Which means one of two things is true right now. Either you're ahead of where you thought you'd be - which is brilliant and worth pausing to acknowledge. Or something has drifted, slipped, or quietly gone in a different direction to the plan, which is completely normal and also worth pausing to acknowledge. Either way, now is the perfect moment to stop, look up from the execution, and ask yourself the questions that most marketers skip. This episode is your mid-year check-in. Seven questions, an honest conversation, and a clear direction for the next five months.

So,  grab yourself a coffee, find a quiet corner, and your favourite notebook and let's dive into this together.

In this episode I'm unpacking the one philosophy shift that sits underneath every productivity system, morning routine and to-do list hack I've ever shared on this podcast. The thing that, when you finally get it, changes not just how you work, but how you feel at the end of every single day.

In this episode, I'm sharing exactly what those questions are. Questions I've collected over twelve years of watching the best strategic thinkers in the rooms I've been in. The questions that don't just make you look senior. They make you think senior.

This is the final episode in my AI mini-series and it feels like a turning point.

Over the last few episodes I've taken you through how I actually use AI day to day, the mindset shift from speed to outcomes, how to prompt properly, how to build Custom GPTs, how to lead a team through it, and even how I used AI for a confidence boost before a keynote.

But this episode is different. This one is about what comes next.

Because I've hit a new ceiling and I want to share honestly where I am, what I'm trying to solve, and what I'm building towards over the next six weeks.

If you've been on this journey with me through the series, this is the episode that takes it a level further. This is a great place to start thinking bigger about what AI can actually do for your marketing.

If you’re still opening a new ChatGPT window every time you need something, re-explaining your company, your audience, your tone and your strategy from scratch… we need to talk.

Custom GPTs completely changed how I use AI in my marketing. Not because they made me faster (although they did), but because they raised the standard of my results.

In this episode, I’m breaking down what Custom GPTs actually are, when you should use them (and when you absolutely shouldn’t), and the exact step-by-step process I use to build them properly. I’m also sharing real marketing examples so you can see how this works beyond theory.

If you want AI to improve your marketing quality this episode will change how you think about using it.

Most marketers don’t have an AI problem. They have a prompting problem.

If you’ve ever typed something into ChatGPT, hit enter, and felt underwhelmed by what came back this episode is for you.

In this one, I’m breaking down why prompting is the real skill behind great AI outputs, how to brief it properly, and the small shifts that completely change the quality of what you get back. 

Because smarter AI doesn’t start with better tech, It starts with you.

Last week, we talked about using AI to save time in your marketing work.
This week, we’re going a level deeper.

Because here’s the realisation I had to face: even though AI was helping me move faster, I was still working in exactly the same way. Same processes. Same pressure. Just… sped up.

And speed isn’t the outcome.

In this episode, I’m sharing the mindset shift that helped me move from task-level productivity to rethinking how marketing actually works and tying that work back to the outcomes that matter.

Campaign launch day is one of the most high-pressure moments in a marketer's calendar. Whether it's Black Friday, a global product drop, or a brand campaign you've been building for months, this is when everything you've prepared either flies or falls apart.

And here's what no one tells you: your energy on that day matters just as much as the project plan.

The Big Game commercials are basically the Olympics of marketing: massive budgets, insane pressure, and the whole internet judging your work in real time.

In this episode, we’re breaking down the best, worst, weirdest, and most genius commercials from this years biggest American Football game of the year (we can't say the real name!) and turning them into actually useful marketing takeaways you can apply to your campaigns, content, and brand strategy this week. You’ll hear what worked, what didn’t, and the patterns behind both from hook speed and brand clarity to why “vibes” and celebrity cameos don’t automatically equal a great concept. 

If you're still in the same role you were in during 2025… then the goal isn't to beat anyone else. It’s to beat your 2025 self. To think better, work smarter and show up with more confidence.

So this year, I’m making 10 promises to myself as a marketer, they’re about working with more intention, more clarity, and more self-leadership. The kind that helps us break out of the everyday habits and autopilot patterns we slipped into last year.

If you’re ready to step it up so future-you can kick past-you’s butt… this episode is your jumpstart.

This episode is a little different, you're getting the full version of a keynote I recently delivered on one of the boldest marketing strategies out there: stunt marketing.

I’m sharing exactly how I went from playing it safe to leading campaigns that included actual parachutes and tanks and more importantly, why those stunts weren’t just loud… they were strategic.