Stop Starting From Scratch: How To Build Custom GPTs for Marketers

Episode: 145

If you’re still opening a new ChatGPT window every time you need something, re-explaining your company, your audience, your tone and your strategy from scratch… we need to talk.

Custom GPTs completely changed how I use AI in my marketing. Not because they made me faster (although they did), but because they raised the standard of my results.

In this episode, I’m breaking down what Custom GPTs actually are, when you should use them (and when you absolutely shouldn’t), and the exact step-by-step process I use to build them properly. I’m also sharing real marketing examples so you can see how this works beyond theory.

If you want AI to improve your marketing quality this episode will change how you think about using it.