170: How to Create the Ultimate Marketing Handover, Whether It's Short or Long-Term Cover

Episode: 170

Most handovers are a task list. And most task lists quietly fail the person relying on them.

This episode is about the four layers a genuinely good handover is actually made of, and the part almost nobody tells you: you rarely need all four. How many you need comes down to one thing, how long you're going to be gone.

By the end you'll know exactly what your operational floor has to contain so nobody's left guessing on day one, how to hand over the people on your team and not just the org chart, how to pass on your judgement so your cover can make your calls without ringing you, and the fourth layer that changes everything the moment a handover runs long. Covering someone for a fortnight needs one layer. Covering a team for months needs three. Handing something over for six months or more, or for good, needs a completely different philosophy, one I got wrong on my first attempt before I built it properly.

That last layer is the real secret sauce: the difference between writing a script someone follows forever, and building a foundation confident enough for them to eventually build past, including past you.

If you've ever written a handover, or you're about to, this is the version nobody hands you.

170:How to Create the Ultimate Marketing Handover, Whether It's Short or Long-Term Cover
Emma Windsor
 
 
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171: Start On Your Terms: How to Build a Morning That Protects Your Best Thinking

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169: Where Should Your B2B Budget Go? Choosing Media That Actually Works