130: Not Just a Stunt: The Strategy Behind Unforgettable Marketing Moments

Episode: 130

This episode is a little different, you're getting the full version of a keynote I recently delivered on one of the boldest marketing strategies out there: stunt marketing.

I’m sharing exactly how I went from playing it safe to leading campaigns that included actual parachutes and tanks and more importantly, why those stunts weren’t just loud… they were strategic.

If you've ever felt like your marketing plan is missing that spark, or you're wondering how to stand out without relying on huge budgets, this is the episode for you. I’ll walk you through:

• The five emotional levers that make a stunt stick

• The (very real) risks behind these big ideas and how to get buy-in anyway

• What to do after the stunt so it turns into momentum

•  And what needs to be in place before you even go there 

This is the story behind the stunts, the strategy that backs them, and the mindset shift that changed the way I market forever.