There are three conversations that happen in every marketing manager's month. And most of us have been quietly getting all three of them wrong, not because we're bad at our jobs, but because nobody ever taught us what the high-stakes version of each one actually looks like.

In this episode I'm walking through the three moments where marketing managers shrink most consistently and giving you a specific, practical framework for each one.

This isn't about confidence tips. It's about knowing exactly what to say and how to say it, so the next time one of these moments arrives you're not winging it.

Every marketer loses their mojo at some point. The ideas stop flowing, the confidence dips, and suddenly you're staring at your to-do list wondering what happened to you.

In this episode, I'm sharing the January that nearly made me question my entire career — and the lunchtime walk that completely changed how I think about those flat, uninspired periods.

This is the final episode in my AI mini-series and it feels like a turning point.

Over the last few episodes I've taken you through how I actually use AI day to day, the mindset shift from speed to outcomes, how to prompt properly, how to build Custom GPTs, how to lead a team through it, and even how I used AI for a confidence boost before a keynote.

But this episode is different. This one is about what comes next.

Because I've hit a new ceiling and I want to share honestly where I am, what I'm trying to solve, and what I'm building towards over the next six weeks.

If you've been on this journey with me through the series, this is the episode that takes it a level further. This is a great place to start thinking bigger about what AI can actually do for your marketing.

Two hours before a keynote to 80+ marketers, I was sitting in a freezing Starbucks trying not to spiral. What if I rush? What if I blank? Is 25 minutes even enough time? (Especially when the last time I spoke, I fully blanked for ten seconds and still think about it.)

I couldn’t call anyone. I didn’t want to stand outside in the freezing cold rehearsing to myself. So I did something unexpected.

With not many options, on a whim, I opened ChatGPT and asked for a pep talk. In this episode, I walk you through exactly what I did. And the result? One of the best keynotes I’ve delivered. 

This episode isn't about how to use AI. It's about how to lead a team through learning it, when you're figuring it out yourself at the same time.

I'm sharing the exact things I've put in place this year when it comes to being a marketing leader figuring it out as we go.

If you manage a marketing team and you want to create an environment where AI actually gets used, not just talked about, this episode is especially for you.

If you’re still opening a new ChatGPT window every time you need something, re-explaining your company, your audience, your tone and your strategy from scratch… we need to talk.

Custom GPTs completely changed how I use AI in my marketing. Not because they made me faster (although they did), but because they raised the standard of my results.

In this episode, I’m breaking down what Custom GPTs actually are, when you should use them (and when you absolutely shouldn’t), and the exact step-by-step process I use to build them properly. I’m also sharing real marketing examples so you can see how this works beyond theory.

If you want AI to improve your marketing quality this episode will change how you think about using it.

Most marketers don’t have an AI problem. They have a prompting problem.

If you’ve ever typed something into ChatGPT, hit enter, and felt underwhelmed by what came back this episode is for you.

In this one, I’m breaking down why prompting is the real skill behind great AI outputs, how to brief it properly, and the small shifts that completely change the quality of what you get back. 

Because smarter AI doesn’t start with better tech, It starts with you.

A lot has changed in how we use AI at work, so it was time to update this one.

In this refreshed 2026 episode, I’m sharing how I actually use AI in my marketing role to save time, without falling into the overwhelm spiral that so many of us hit when tools evolve faster than our workflows.

This isn’t about shiny new features or doing everything in ChatGPT. It’s about:

• Putting guardrails around AI so it supports your thinking instead of hijacking it

• Using AI as a decision helper, not a decision maker

• Getting to draft zero faster, simplifying stakeholder work, and reclaiming time in your week

I’m also sharing the moment I realised AI wasn’t making me more productive and what I changed to fix it.

If it’s been a while since you last rethought how you use AI at work, consider this your reset.

Last week, we talked about using AI to save time in your marketing work.
This week, we’re going a level deeper.

Because here’s the realisation I had to face: even though AI was helping me move faster, I was still working in exactly the same way. Same processes. Same pressure. Just… sped up.

And speed isn’t the outcome.

In this episode, I’m sharing the mindset shift that helped me move from task-level productivity to rethinking how marketing actually works and tying that work back to the outcomes that matter.

I'm pulling back the curtain on what actually works in the boardroom, from the preparation most people skip, to the critical mistakes that tank even great ideas, to the one thing you must do before you leave that room. This isn't theory; it's what I've learned from 12 years of these high-stakes moments.

This episode is the no-fluff breakdown of how I lead meetings now. From setup to follow-through, I’m sharing the systems and mindset shifts that helped me turn meetings into one of the most effective parts of my week without burning out my team or myself.

Campaign launch day is one of the most high-pressure moments in a marketer's calendar. Whether it's Black Friday, a global product drop, or a brand campaign you've been building for months, this is when everything you've prepared either flies or falls apart.

And here's what no one tells you: your energy on that day matters just as much as the project plan.

The Big Game commercials are basically the Olympics of marketing: massive budgets, insane pressure, and the whole internet judging your work in real time.

In this episode, we’re breaking down the best, worst, weirdest, and most genius commercials from this years biggest American Football game of the year (we can't say the real name!) and turning them into actually useful marketing takeaways you can apply to your campaigns, content, and brand strategy this week. You’ll hear what worked, what didn’t, and the patterns behind both from hook speed and brand clarity to why “vibes” and celebrity cameos don’t automatically equal a great concept. 

Marketing interviews are their own unique kind of pressure. You're not just selling yourself, you're selling how you sell. So if you've ever walked out of one thinking, "Why did I waffle so much?" or "Did I even sound like I knew what I was doing?" , then this episode is your reset.

I'm walking you through my Confidence Stack: the layered prep that helps you show up clearer, calmer, and a whole lot more powerful in every interview.

No jargon, no fluff, just practical ways to stop second-guessing yourself and start communicating like the marketer you actually are.

If Monday mornings hit like a truck and you dread that sinking Sunday evening feeling, you are not alone. I used to be the same. Until I started bringing more intention to my weekends and found a balance that works for me.

In this episode, I’m taking you behind the scenes of how I structure my Saturdays and Sundays so they both energize me and give me space to rest. This is not about hustle culture, this is a real, grounded routine designed by a productivity-first human who also wants joy, freedom, and zero guilt.

If you want a weekend that feels like a win, but still includes PJs and duvet time by 4pm, this episode is for you, my fellow productivity friends!

Sharing your ideas in a room full of smart, opinionated marketers can feel terrifying. You put so much pressure on yourself to have the “right” idea that you end up saying nothing at all.

Sound familiar? I’ve got you, because I’ve been there more times than I can count. And now, as a senior marketer, I really wish I’d known these things earlier… especially for all those moments where I put out an idea that landed flat on its face.

In this episode, I’m walking you through 10 practical, confidence-building tips to help you speak up with more clarity and less fear. We’ll cover the mindset shifts that make it easier to contribute, and the simple mechanics that help your ideas land with more intention.

If you’ve ever held back because you were afraid of how your idea might land, this episode will change how you show up.

If you're still in the same role you were in during 2025… then the goal isn't to beat anyone else. It’s to beat your 2025 self. To think better, work smarter and show up with more confidence.

So this year, I’m making 10 promises to myself as a marketer, they’re about working with more intention, more clarity, and more self-leadership. The kind that helps us break out of the everyday habits and autopilot patterns we slipped into last year.

If you’re ready to step it up so future-you can kick past-you’s butt… this episode is your jumpstart.

January hits different when you’ve spent two glorious weeks in a dressing gown, ignoring alarms, watching NFL, deep-diving into Taylor Swift, and pretending that meal prep simply isn’t a thing.

So if you're sitting at your desk this week feeling foggy, slow, and like your routines forgot how to routine… same.

In this episode, I’m sharing the 5 tiny, zero-overwhelm habits I’m using to rebuild my energy, my momentum, and my productivity after Christmas. These aren't aesthetic routines or “new year, new me” declarations, just simple, grounding things that help you feel back in your body, back in your work, and back in control.

If you want January to feel doable instead of dreadful, this is your pep talk.

In this episode, I’m breaking down the habits I’m taking into 2026, what I’m officially done with, and the shifts I’m making to show up smarter, not busier.

I’m sharing the small daily systems that actually worked, the sneaky habits that quietly derailed my focus, and the mindset shifts that completely changed how I think about productivity.

If you’re ready to stop chasing hustle and start building momentum in a way that actually feels good, this episode is for you.

Let’s build a productivity system that supports who you want to be in 2026, not one that burns you out trying to get there.

This episode is a little different, you're getting the full version of a keynote I recently delivered on one of the boldest marketing strategies out there: stunt marketing.

I’m sharing exactly how I went from playing it safe to leading campaigns that included actual parachutes and tanks and more importantly, why those stunts weren’t just loud… they were strategic.